Thompsons Garage

Art Direction/Development for an underground house music club

Nightlife branding is one of the best opportunities to blur the lines between advertising and art. When done with passion & faithfulness to the musical style, and with a sympathetic client, this type of work can be the most creatively rewarding. As with most entertainment art direction, the brief was loose, and special attention was to be given to a visually engaging style that could be utilized in advertising/promotion, motion graphic/club visuals, and environmental placement to create the overall brand of the club.

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