The Underdog
Menu design for upscale cocktail bar
Graphic Design
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Illustration
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Branding
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Photography
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Logo Design
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Award-winning cocktail bar in Manhattan’s Financial District, The Underdog came to us for help with their new cocktail menu. Being a bar that only plays vinyl, the Brief stipulated music play a central role in the design. Taking the strong visual style of 50s & 60s jazz records sleeve design, we began from this inspiration and worked from there.
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